Visual Communication Design
Shape the future of visual storytelling. Bridge traditional artistic roots with cutting-edge technology to create strategic, high-impact visual solutions across digital and physical media.
- 4 Years / Onsite
- Fall / Spring
Overview
The Bachelor of Design (B.Des) in Visual Communication Design offers a comprehensive curriculum that seamlessly integrates design theory, advanced research, and hands-on studio practice. In an increasingly visual world, this program goes beyond basic aesthetics to train creators in conceptual and strategic thinking. You will learn to use visuals purposefully to deliver powerful messages across digital platforms, branding ecosystems, and physical environments.
Our modern approach dismantles conventional academic boundaries. One day in the studio, you might analyze cultural and political narratives from a global marketing campaign. The next, you will be experimenting with motion design, interactive narratives, or leveraging emerging artificial intelligence tools to solve real-world communication challenges. Rooted in social and ecological awareness, the curriculum empowers you to deliver innovative solutions that balance absolute aesthetic excellence with strategic and environmental value
Career Opportunities
Program Learning Outcomes
Strategic Visual Storytelling: Cultivate advanced conceptual and strategic thinking skills to analyze, ideate, and deliver impactful visual communication across local and global frameworks
Technological Fluency: Master industry-standard digital tools, interactive media, and advanced methodologies, including the integration of AI tools in creative practice.
Social & Ecological Responsibility: Embed principles of sustainability, eco-friendly marketing, and ethical awareness into design processes to engage responsibly with societal and cultural narratives.
Research-Driven Problem Solving: Apply multidisciplinary design research, critical inquiry, and studio-based experimentation to real-world communication challenges.
Programme Structure
Semester 1
| Course Title | Credit Hours | Course Category | Code |
| History of Art and Design | 3(3+0) | Major | FYD-101 |
| Sketching, Space & Form | 3(1+2) | Major | FYD-102 |
| Foundational Theory Elective – I | 3(3+0) | General Education | GEN-103 |
| Technical Writing | 3(3+0) | General Education | GEN-161 |
| Digital Studio: Tools & Techniques – I | 3(0+3) | Interdisciplinary | IDS-105 |
| Foundational Studio Elective – I | 3(1+2) | Interdisciplinary | IDS-106 |
Semester 2
| Course Title | Credit Hours | Course Category | Code |
| History of Modern Art and Design | 3(3+0) | Major | FYD-107 |
| Digital Studio: Tools & Techniques – II | 3(0+3) | Major | FYD-108 |
| Foundational Theory Elective – II | 3(3+0) | General Education | GEN-109 |
| AI & Prompting in Creative Practices | 3(1+2) | General Education | GEN-110 |
| Pakistan Studies | 2(2+0) | General Education | GEN-111 |
| Fehm-e-Quran-I | 1(1+0) | General Education | GEN-112 |
| Foundational Studio Elective – II | 3(1+2) | Interdisciplinary | IDS-113 |
Semester 3 (2nd Year)
| Course Title | Credit Hours | Course Category | Code |
| Theory Elective-I | 3(3+0) | Major | VCD-201 |
| Soundscapes in Design Practice | 3(0+3) | Major | SND-202 |
| Animation Studio: Principles & Practice | 3(1+2) | Major | VCD-203 |
| Islamiyat | 2(2+0) | General Education | GEN-204 |
| Colonial & Postcolonial Visual Culture | 3(3+0) | General Education | GEN-205 |
| Fehm-e-Quran-II | 1(1+0) | General Education | GEN-206 |
| Design, Modelling & Prototyping | 3(1+2) | Interdisciplinary | IDS-207 |
Contact us
Aurea – Opp. DHA phase 5, Ext. M Kamahan Road, Lahore
- 0322 0001350
- Info.aurea@leads.edu.pk
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.